Sertaç Selim / Product design
Freelance product designer
I design custom, hand-crafted interfaces and flows in Figma: mobile apps, web products and scalable design systems. Over 13 years I've shipped more than 30 products in fintech, e-commerce and SaaS.
Start a project →What I do
- Mobile app design (iOS / Android)
- Web products and SaaS interfaces
- End-to-end user flows, from wireframes to launch-ready screens
- Design system setup and upkeep
- Simplifying complex flows in fintech and e-commerce
How I work
Discover
We pin down the problem, the user and how success is measured.
Shape
Flows, wireframes and scope.
Design
Brand-specific interface and prototype.
Deliver
Build-ready files and launch support.
Related work
Teknosa Pazaryeri
Concept design lead for the iOS and Android marketplace app. The team won Gold and Bronze Stevie® Awards in User Experience.
Visit site ↗Portföy
A zero-to-one fintech app for real-time tracking of stocks, crypto, IPOs and funds. Design leadership and product concept.
Visit site ↗SneaksUp
An e-commerce experience built for one-handed use. The team took 2nd place at the Golden Spider Awards.
Visit site ↗FAQ
Which tools do you use?
Figma sits at the centre: screens, prototypes and design systems. Hand-off is prepared so developers can use it directly.
Which industries have you worked in?
Mostly fintech (Paribu, Portföy), e-commerce (Teknosa, SneaksUp, Can Yayınları), insurance (AgeSa) and SaaS.
Can you redesign our existing product?
Yes. I start by reviewing current flows and data, then begin with the screens that will create the most value.
Do you work remotely?
Yes. I'm based in Istanbul and work remotely with teams in Turkey and abroad.
Tell me about your project
A short message is enough; I usually reply within 1–2 business days. hello@sertac.work