Sertaç Selim / AI products
AI product designer
I take AI products from idea to launch, end to end: product strategy, interface design and code. Thirteen years of product design, applied to the new interaction patterns AI brings.
Start a project →What I do
- AI product strategy: finding where AI genuinely adds value to the problem
- AI app and interface design: chat, recommendation, automation and assistant flows
- Prototypes and MVPs: code that turns the design into a working product
- Trust and transparency: interfaces where people understand and control AI output
- After launch: improving the product with real usage data
How I work
Discover
We pin down the problem, the user and how success is measured.
Shape
Flows, wireframes and scope.
Design
Brand-specific interface and prototype.
Deliver
Build-ready files and launch support.
Related work
Aidat AI
AI-powered automation for property management. Product strategy, brand identity and end-to-end mobile experience — Bold Frame Studio.
Visit site ↗Portföy
A zero-to-one fintech app for real-time tracking of stocks, crypto, IPOs and funds. Design leadership and product concept.
Visit site ↗Lojifi
Brand identity and mobile product design for supply-chain and freight logistics.
Visit site ↗FAQ
Do you only design, or also write code?
Both. I work end to end, from strategy and interface design to a working prototype or MVP. Depending on scope, I can also work alongside your developers.
What kind of AI products do you design?
Mobile and web products with automation, assistants and recommendations. At Aidat AI, for example, we simplified the financial flows of property management with AI-powered automation.
How does an AI project start?
With a short discovery call to pin down the problem, the user and how success is measured. I then share scope and a timeline in writing.
Do you work remotely?
Yes. I'm based in Istanbul and work remotely with teams in Turkey and abroad.
Tell me about your project
A short message is enough; I usually reply within 1–2 business days. hello@sertac.work